For the following passage, I had questions about its relevance to my paper. I am attempting to show how the cereal box continues to engage the reader post-purchase through the use of gimmicks like sweepstakes. Though I don't go into this closely, I thought that there were some interesting parts that needed inspection. What kind of prizes are ( Read more... )

As I study my everyday cultural artifacts of breakfast cereal boxes, I am broadly positioning myself with the theory of cultural studies then closely analyzing the text through social semiotics’ methodology. By theoretically viewing my artifact through the lens of cultural studies, I can understand the process of communication between the maker of ( Read more... )

Based upon the reading that we have done to this moment, I align myself particularly with the theories of cultural studies and social semiotics. By examining my artifact through the lens of cultural studies, I can see how the process of encoding/decoding is apparent. According to Ramamurthy, “The transfer of meaning in this process only works if ( Read more... )

Background to the specific text I am analyzingCereal is a uniquely American fast-food. The oldest types of cereal required cooking in water or milk and were known as porridge or gruel. In 1902, Dr. John Harvey Kellogg made cereal a commercial success with his invention of precooked corn flakes that only required cold milk. At first, cereal was a ( Read more... )

1. From the comments that I have already read, I started to hone in on the medium of my artifact. The medium of the cereal box has evolved greatly from its classic model, increasing in size (so that when a consumer buys this sugary cereal they are likely to consume it longer?) and also becoming standardized (they are specific box measurements as ( Read more... )

So I guess I misunderstood the assignment and continued to answer the question for the first part of Fairclough. Here are some thoughts on the second ( Read more... )

Q: If one could say that Fairclough's critique is pushing the type of analysis that the field of CS promotes, what exactly is Fairclough advancing ( Read more... )

Cereal Killers: How Cereal’s Messages Lead to Childhood Obesity ( Read more... )

I hate blogging right now- I know how you feel James! I just posted my second blog and something happened for it to get lost. So here's my second attempt. I guess I should have saved it on my hard drive. AHHHHH ( Read more... )

Aside from what everyone else mentioned (I agree that he does take a more methodical approach by painstakingly breaking down the text analysis and social research issues and I also agree with Conus' interpretation), I think Fairclough is stating that texts are social events that are shaped by and shape social structures and social practices. Social ( Read more... )