So. This dude named
Alastair Pennycook who is a Linguist at U of T, wrote an article called "Global Englishes, Rip Slyme, and Performativity", which appeared in the Journal of Sociolinguistics, 7, 513-533.
(Taken from the class handout)
Performativity: The way in which we perform act of identity as a series of social and cultural performances
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